EEAT is no longer a checklist. It is a trust hierarchy, and experience has ascended to the apex. Google’s 2024–2025 Core Updates did not target thin content—they demilitarized simulated authority. Sites with 10,000 backlinks, PhD authors, and Harvard citations lost…
Search Is Undergoing Its Biggest Architectural Shift Since PageRank For more than 20 years, the structure of search barely changed: Crawl → Parse → Index → Rank → Serve. Entire industries were built around reverse-engineering this pipeline—optimizing anchor text, sculpting…
PageRank, introduced in 1998, was a revolution in graph-based authority. For two decades, the web operated on a simple triad: crawl → index → rank. Spiders traversed hyperlinks, inverted indexes stored keyword locations, and relevance was computed via link topology…
Why the Old Intent Framework No Longer Works—and the New Model That Will Shape Search for the Next Decade For more than a decade, the SEO industry relied on a comfortable mental model: users typed queries, Google matched them to…
